Last updated: 01.10.2026
1. Introduction
This Cookie Policy explains how Omaya Travel (“we”, “us”, or “our”) uses cookies and similar technologies when you visit our website.
We are a tour operator based in Bulgaria, and we comply with applicable data protection laws, including the General Data Protection Regulation (GDPR).
Cookies are small text files stored on your device (computer, tablet, or mobile) that help improve your browsing experience and enable key website functionality.
2. How We Use Cookies
We use cookies to:
- Measure the effectiveness of our marketing campaigns
- Enable essential website functionality, including tour bookings and secure payments
- Remember your preferences (such as language, currency, and selected tours)
- Analyze website traffic and improve performance
- Deliver personalized advertisements and travel offers
3. Types of Cookies We Use
a) Strictly Necessary Cookies
These cookies are essential for the operation of our website. They support secure login and session handling, booking and checkout processes, and security and fraud prevention. These cookies cannot be disabled.
b) Performance and Analytics Cookies
We use analytics tools such as Google Analytics to understand how visitors use our website. These cookies collect information such as pages visited, time spent on the website, and traffic sources. This data is aggregated and helps us improve our services.
c) Functional Cookies
These cookies allow us to remember your preferences and provide enhanced features, such as language and region selection, currency preferences, and saved tours or user selections.
d) Marketing and Advertising Cookies
These cookies are used to show you relevant ads based on your interests. We use Google Ads, Facebook Ads, and Instagram Ads (via Meta platforms). These services may track your activity across websites to deliver personalized advertisements and measure campaign performance.
4. Third-Party Cookies
We work with trusted third-party providers who may place cookies on your device, including:
- Google (Analytics and Ads)
- Meta platforms (Facebook and Instagram)
- Payment service providers (for secure transactions)
- These third parties may process your data according to their own privacy and cookie policies.
5. Online Booking and Payments
When you book a tour or make a payment on our website:
- Cookies help maintain your session during booking
- Temporary data may be stored to complete your reservation
- Payment providers may use cookies for fraud prevention and secure processing
6. Your Cookie Choices
Under EU law, you have control over your cookie preferences. You can:
- Accept or reject non-essential cookies via our cookie consent banner
- Change or withdraw your consent at any time
- Manage cookies through your browser settings
- Please note that disabling certain cookies may affect website functionality, especially booking and payment features.
Managing and withdrawing your consent
Our analytics and marketing tools (Google Analytics, Google Ads measurement and the Meta Pixel) are not loaded until you click Accept on our cookie banner. If you click Reject, or make no choice, they are not loaded and no data is sent to Google or Meta through them.
When you accept, we tell Google, through Google Consent Mode, that you have agreed to analytics storage, advertising storage, the use of your data for advertising (ad user data) and personalised advertising (ad personalisation). Without these signals Google treats visitors from the European Economic Area as not having agreed.
You can change your mind at any time by clicking “Cookie settings” in the footer of any page. This switches analytics and marketing off straight away and shows the cookie banner again. Cookies already stored on your device stay there until they expire or you delete them in your browser settings.
Cookies and storage used once you accept
- _ga and _ga_<container ID> (Google Analytics): tell visitors and sessions apart; they typically last up to 2 years
- _fbp (Meta Pixel): identifies a browser so we can measure advertising campaigns; it typically lasts up to 90 days
- Google may set further related advertising cookies where Google Analytics is linked to Google Ads
- travel_site_cookie_consent_omaya (stored in your browser’s local storage, not a cookie): remembers your choice until you change it or clear your browser data
7. Data Collected via Cookies
Cookies may collect:
- IP address
- Browser and device information
- Website activity and interactions
- Booking-related behavior
- We do not store sensitive personal data in cookies.
8. Legal Basis for Using Cookies
As a company based in Bulgaria (EU), we rely on:
- User consent for analytics and marketing cookies
- Legitimate interest for strictly necessary cookies
- You have the right to withdraw your consent at any time.
9. Updates to This Policy
We may update this Cookie Policy periodically to reflect legal or operational changes. Updates will be posted on this page with a revised “Last updated” date.
Contact Us
If you have any questions about this Cookie Policy or how we use cookies, please contact us:
info@omayatravel.com